AFP-IC Luncheon Program
"Advocacy and Fundraising"
11:30 a.m.- 12:00 p.m. Registration and Lunch Buffet open
12:00- 1:15 p.m. Chapter Announcements and Program
Location: The Willows on Westfield, 6729 Westfield Blvd, Indianapolis
AFP Members: $30
Advocacy and fundraising are two sides of the same coin; both involve building relationships, sharing a story, making an ask. Just as we have a responsibility to seek public support through fundraising, NPOs should advocate on behalf of their own organizations, their cause and the people they serve, as well as seek policies that benefit the sector. However, there is a clear line between what activities NPOs are legally allowed to do, and it's important to know the difference.
Neal Denton, SVP of Government Affairs for the YMCA of the USA, has made his career advocating for important causes. Neal will:
- Explain in detail the difference between lobbying, advocacy, and other political activities from both the individual and organizational standpoint;
- Share proven ways to engage public officials;
- Provide examples of what political activities NPOs should consider doing, which they should avoid, and which are illegal for them to do;
- Share examples of NPOs successfully affecting policy change and the process behind their execution.
Neal Denton, SVP, Chief Government Affairs Officer, YMCA of the USA
Neal Denton leads the Y's advocacy for federal policies and funding that are important to the Y's cause of strengthening community.
Prior to joining Y-USA in October 2012, he served as the Senior VP, Government Relations and Strategic Partnerships for the American National Red Cross for six years. Among many accomplishments, Denton led efforts to secure significant funding from Congress for Red Cross Disaster Services, Biomedical Services and Service to the Armed Forces. He also served as the Senior VP, Service to the Armed Forces and Chief of Staff to the President. Before the Red Cross, he spent 20 years as CEO of the leading national trade association of nonprofit fundraisers. He began his career in Washington D.C., in 1985 as a staff assistant in the U.S. House of Representatives.
A Certified Association Executive, Denton is past Chairman of the Public Policy Committee of the American Society of Association Executives and a member of the Public Policy Committee of Independent Sector. He also serves as a guest lecturer at the Georgetown University Government Affairs Institute.
Denton is a U.S. Army veteran and holds a bachelor's degree in specialized studies from Ohio University.