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AFP IN, Indiana Chapter Luncheon Program

February 15, 2017

4x4:  PR and Fundraising in the New Year
4 speakers, 4 topics, just 4 you

11:30 a.m.- 12:00 p.m.  Registration and Lunch Buffet open
12:00 - 1:15 p.m.          Chapter Announcements and Program

Location:  The Willows on Westfield, 6729 Westfield Blvd, Indianapolis

AFP Members:  $30
Non-members:  $60

Register Online


1.  When Bad Things Happen to Good Organizations 

Organizations of all sizes and structures, from single employee nonprofits to Fortune 500 corporations, should plan for the unexpected. Bad things can happen to good organizations, and having a plan in place and immediately communicating with key audiences can make or break an organization when all eyes are on them. Drawing upon experience working with public agencies, major nonprofit health care systems and small nonprofits, Erin will focus on why planning for crises is essential and what nonprofits should consider when developing that plan.

Erin Pipkin, Vice President, Borshoff

Erin has provided public relations counsel to a variety of organizations for more than 17 years. She has writing, editing, strategy and communications implementation experience that spans a wide range of industries. At Borshoff, Erin currently provides strategic planning and implementation for several public works clients, including Project 421 in Madison and the I-69 Ohio River Crossing project in Evansville. She also counsels clients in the real estate, health care and pharmaceutical fields. She holds a bachelor’s degree in public relations from Franklin College and is accredited by the Public Relations Society of America (PRSA).


2.  Stop Asking for Donations

Tell your story, spark emotions, and give consumers a reason to believe in what you’re doing. If they understand and believe in your cause, they’re more likely to open their wallets. Storytelling is more than a buzz word – it’s a way to connect donors to your cause. It’s an effective way to engage donors and turn them into advocates beyond monetary contributions. How can you use storytelling in social media to move beyond asking for something, to creating true engagement? Dustin will share tips, tricks and techniques for successful digital and visual storytelling tactics to help you cut through the clutter and tell a story that gets read…and watched.

Dustin Thompson, Director of Social Media, Caldwell VanRiper

Dustin has been with CVR since 2015 and helped spearhead the growth of the agency’s social media and content development department. Since graduating from Auburn University, Dustin has worked at agencies in Atlanta, GA and Phoenix, AZ. He began his career on the account management side and quickly grew as a digital and social media strategist. He’s honed in his passion for content development and helping brands successfully navigate the social media landscape. He has a robust background, working for brands like Coca-Cola, Chick-fil-A, Bob Evans, MGM Grand Casino, AT&T, Nike and non-profits like Gleaners Food Bank, United Way of Central Indiana, Phoenix Children’s Hospital Foundation, Starkey Hearing Foundation, and more. If there’s a new way of communicating, Dustin is on it. And if there’s one thing he’s learned, it’s that no amount of paid media is going to turn bad creative into good content.


3.  It’s Your Anniversary – So What

Every nonprofit, association and company has a milestone anniversary worth celebrating – how can you make yours different? From pitching stories to the media to promoting your anniversary through social media; from creating an anniversary logo to celebrating with an event, Kelly will share some ideas, best practices and strategies to help you stand-out and think outside of the birthday box.

Kelly Young, President, Baise Communications and Director of Public Relations, Caldwell VanRiper

Kelly is a self-proclaimed lover of all things nonprofit – so much so that she followed her passion of doing PR for them 10 years ago and started her own small boutique agency. She joined CVR in 2016 to couple her skills with the creative resources of the 100+ year old advertising, digital and PR firm. Don’t call Kelly a “do gooder.” Call her a “do better” That’s what she does. When nonprofit clients have lean budgets, short staff and long wish lists, Kelly finds a way to get their message out. She loves the game and has found a niche in the nonprofit sector creating messaging campaigns that change our world, not the bottom line. She’s celebrated many anniversaries, milestones and birthdays with her nonprofit clients.


Chris Herndon, Senior VP, Community Engagement, United Way of Central Indiana

Prior to joining United Way's executive leadership team three years ago, Chris spent 15 years with the Indianapolis Indians.  He has significant experience celebrating milestone anniversaries with the city's favorite minor league baseball team and large-scale events at Victory Field.  Chris is currently preparing for United Way of Central Indiana's 100th Anniversary and will share best practices and plans for the organization's celebration.





4.  Why Tall People Make More Money

For brands to be successful, they must distinguish themselves in their marketplace. Daniel observes social science phenomena, like why tall people earn $800 more and women receive fewer speeding tickets. Through this talk he'll illustrate how you can brand your organization effectively by focusing on your best assets to inspire the desired consumer behavior.

Daniel Herndon, Ad man, strategist and Principal, MilesHerndon

On a journey that included trading commodities, commercial insurance sales, and playing in a touring rock band, he started his practice in marketing and brand consulting over a decade ago. Today, MilesHerndon is based in Indianapolis, IN and focuses on deep impact, holistic branding, strategy, advertising and design. Daniel received recognition in Indianapolis Business Journal’s “Forty Under 40”. He has consulted corporations and nonprofits on brand strategy and messaging, notably including the national NO MORE campaign, the National Association of City and County Health Officials, and clients in Commercial Real Estate.