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AFP MA, Western Chapter: Loverizing: The Lucrative Difference a Few Well-Chosen Words Will Make in Your Donor Communications

January 25, 2017

World-class Donor Communications Expert Comes to Western MA

A two-hour workshop

Featuring Tom Ahern, Ahern Donor Communications

You've heard the news: donor-centricity -- an approach psychologist Jen Shang has dubbed "loverizing" -- is a street paved with gold. It raises lots more money and retains donors longer. But you're in the trenches. You need practical advice. What -- exactly -- makes a direct mail appeal irresistibly "donor-centered"? How do you "loverize" your website or newsletter?

Learn the nuts and bolts in this heavily illustrated new workshop from copywriting master, Tom Ahern. Angel Aloma, ED of Food for the Poor, a billion dollar charity, recently wrote Tom to say: "I want to reiterate that much of what we are doing now in regards to donor centricity was inspired by your wonderful presentation.... I am convinced that the reason why we have grown in the last years of tough economic conditions in the country is because of that wonderful switch that you inspired [in our communications]."  

Who is Tom Ahern?

Tom Ahern is considered a world-class expert on donor communications. He applies the discoveries of psychology and neuroscience to the business of attracting and retaining donors. He's authored five well-received books on the topic (How to WRITE Fundraising Materials that Raise More Money, Seeing Through a Donor’s Eyes, Making Money with Donor Newsletters, Keep Your Donors (co-authored with Simone Joyaux, ACFRE), Raising More Money with Newsletters Than You Ever Thought Possible). Each year, he trains thousands of fundraisers internationally and has audited the donor communications of major organizations such as USA for UNHCR.

Who should attend?

This session is for anyone interested in improving their communications collateral to receive improved results, including communications and donor relations staff, executive directors, Board members and trustees, advancement and fundraising officers, major gift, annual fund, and planned giving officers, website and social media staff, and persons who work for small, midsize or large organizations, academic institutions, and foundations. This session is great for those new to communications and fundraising as well as experienced professionals.

Thanks for our sponsor: Told Compact

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Wednesday, January 25, 2017 9:30 AM - 12:00 PM

Registration, Networking and Refreshments begin at 9:30am. Program begins at 10:00am.

The Delaney House, 3 Country Club Road (Route 5), Holyoke, Massachusetts 01040

$25-members; $35-non-members; and Passholders & 2016 NPD Honorees, no charge*

Registration Deadline
Tuesday, January 24, 2017

PLEASE NOTE: This program is approved for 2.0 CFRE credits.

*Passholders & 2016 NPD Honorees: Registration is required.